Founded in 1947 by Erling Persson, H&M, short for Hennes & Mauritz, has grown from a single women's clothing store in Sweden to one of the world's most recognized fashion brands. The company initially started as "Hennes," which means "hers" in Swedish, specializing exclusively in women's apparel. However, in 1968, the acquisition of the hunting and fishing equipment store Mauritz Widforss marked a significant turning point, expanding the brand's offerings to include men's and children's clothing. This merger was the genesis of the name H&M, symbolizing its diverse range of products.

H&M's mission has always been to provide high-quality fashion at affordable prices, a philosophy that has resonated with millions of customers worldwide. By constantly innovating and adapting to global fashion trends, H&M has become a pioneer in the fast-fashion industry. The brand's ability to quickly translate runway looks into ready-to-wear collections has made it a favorite among fashion enthusiasts.

In recent years, H&M has also taken significant strides towards sustainability, recognizing the environmental impact of the fashion industry. The company has launched initiatives like the Conscious Collection, which uses eco-friendly materials such as organic cotton and recycled polyester. Additionally, H&M has implemented global garment collection programs, encouraging customers to recycle old clothes and reduce waste. Their commitment to sustainability aligns with their vision of becoming a 100% circular and climate-positive business

Today, H&M operates in over 74 countries with thousands of stores and a robust online presence. Its collaborations with high-profile designers, such as Karl Lagerfeld and Balmain, have further cemented its reputation as a trendsetter. Despite challenges in the fast-changing fashion landscape, H&M continues to innovate, proving that fashion can be both accessible and responsible.